Last Updated: 10/11/2024
Introduction
This Cookie Policy (“Policy”) provides detailed information on how MediaThrive (“MediaThrive,” “we,” “us,” or “our”) utilizes cookies and similar tracking technologies on our website https://mediathrive.com and our platform (the “Site”). It explains what cookies are, how and why we use them, and the choices you have regarding their use.
1. Definitions and Scope
Cookies are small data files that are stored on your device (e.g., computer, tablet, smartphone) when you visit a website. They are widely used to enable basic functionalities, improve user experience, and gather usage information. This Policy applies to all visitors and users of the MediaThrive Site and platform.
2. Types of Cookies We Use
We use the following categories of cookies on our Site:
Essential Cookies
- Description: These cookies are necessary for the basic functionality and security of our Site. Without them, services you have asked for, such as logging in or making a secure payment, cannot be provided.
- Functionality: Essential cookies enable the core functionality of the Site, such as security protocols, network management, and accessibility.
- Examples: Authentication cookies used to facilitate Single Sign-On (SSO) options, including login through Google and Facebook, and security cookies for fraud prevention.
Functional Cookies
- Description: These cookies enable the Site to provide enhanced functionality and personalization based on user interactions.
- Functionality: Functional cookies remember choices you make, such as language preferences and customized settings, to optimize your user experience.
- Examples: Cookies that remember preferences like preferred language, login states for user convenience, and personalization options.
Performance Cookies
- Description: These cookies help us understand user interactions on the Site by collecting anonymized information. They allow us to track page visits, analyze trends, and make data-driven decisions to improve performance.
- Functionality: Performance cookies enable us to measure and improve the performance of our Site, identify user navigation paths, and enhance user experience.
- Examples: Google Analytics cookies, which gather data on page views, average session duration, and other metrics without personally identifying visitors.
Marketing and Advertising Cookies
- Description: Marketing cookies are used to deliver relevant advertising content to users, as well as to limit the number of times an advertisement is shown.
- Functionality: These cookies track visitors across websites and compile a profile based on browsing history to serve relevant ads.
- Examples: Third-party ad networks that use cookies to track user activity and show targeted ads.
Third-Party Cookies
- Description: These cookies are placed by third-party services that appear on our Site and assist us in providing certain features and functionalities. Third-party cookies may collect and track information on and off our Site.
- Functionality: MediaThrive partners with third-party service providers, such as Stripe for payment processing, and uses these cookies to track information about transactions.
- Examples: Cookies used by Stripe to securely process payments and track transaction history.
3. Purpose of Collecting Data Through Cookies
We use cookies to:
- Provide secure, functional, and user-friendly experiences on the Site.
- Track and analyze user activity to understand visitor preferences and optimize content.
- Deliver tailored marketing content and advertisements to users.
- Facilitate secure, seamless transactions through Stripe payment integration.
- Maintain Site performance, security, and integrity.
4. Cookies Used for Analytics and Traffic Tracking
Our Site uses analytics cookies provided by Google Analytics and other tracking services to gather insights on website usage. These cookies help us:
- Understand how users interact with the Site.
- Monitor user flow, session duration, and pages visited.
- Assess overall Site performance and user engagement.
Analytics cookies only collect aggregated data, and user identities remain anonymous unless otherwise specified.
5. Managing and Disabling Cookies
You have the option to manage or disable cookies through your web browser settings. Please note that disabling cookies may affect the functionality and performance of our Site. For more detailed information on managing cookies and opting out of certain tracking options, please use the following resources:
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Browser Cookie Management Instructions: Learn how to manage and disable cookies in popular browsers:
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Google Analytics Opt-Out: If you wish to opt out of Google Analytics tracking, you can download and install the Google Analytics Opt-out Browser Add-on by visiting Google Analytics Opt-Out Add-On.
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Third-Party Ad Network Opt-Out Information: For targeted ads, you may also visit the following sites to adjust your preferences or opt out of ad tracking from various networks:
6. Consent and Control Options
Upon first visit, a cookie banner will appear to obtain your consent for non-essential cookies. You may withdraw or adjust your consent preferences at any time by clicking on our Cookie Settings link, located in the footer of our Site, or by managing settings through your browser.
7. Changes to This Policy
MediaThrive reserves the right to update this Cookie Policy to reflect changes in our practices or relevant laws. We recommend reviewing this Policy periodically to stay informed on how we manage cookies.
8. Contact Information
For questions or concerns regarding our Cookie Policy, please contact us at:
- Email: [[email protected]]
- Mail: MediaThrive Ltd., ul. Sinanishko Ezero 9a, office 3, Sofia, Bulgaria
9. Additional Information
- Legal Compliance: Our cookie practices comply with GDPR and other relevant regulations.
- User Data Rights: Users have rights to access, delete, or restrict the processing of their personal data collected through cookies as described in our [Privacy Policy link].