Customer Case Studies
From regional news outlets to global media brands — see how publishers use MediaThrive to produce more content, grow audiences, and automate workflows.
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Forbes Bulgaria
How Forbes Bulgaria doubled subscriber retention with AI audio narration
Forbes Bulgaria, part of the global Forbes network spanning 49 licensed editions in 80+ countries, implemented MediaThrive to add audio narration across their premium long-form content — enabling readers to consume in-depth articles during commutes, workouts, and downtime.
The Challenge
Forbes Bulgaria publishes premium long-form content that demands significant reader attention. With a predominantly mobile audience, readers struggled to consume 3,000+ word features during commutes or busy schedules. Subscriber churn was high as readers fell behind on content, and the editorial team had no resources to produce audio versions manually.
The Solution
MediaThrive AI Audio was deployed across their entire article library, generating natural-sounding narration within seconds of publication. Custom voice profiles were selected to match the brand's authoritative yet approachable tone. Audio players were embedded directly into article pages, with automatic distribution to podcast platforms.
The Results
- ✓82% growth in audio listeners within 3 months of launch
- ✓175% increase in average time-on-site for audio-enabled articles
- ✓Subscriber retention more than doubled — audio readers consume 3x more content
- ✓Zero additional production staff needed — fully automated pipeline
- ✓Audio versions available in seconds after article publication
“Our subscribers love being able to listen to our long-form content. Audio narration has dramatically reduced our churn rate and provided a new way for busy professionals to stay informed.”
G4Media
How G4Media scaled multimedia content across 5 publications with a lean team
G4Media.ro is Romania's most-cited news website and the flagship of ARCMEDIA — the country's largest digital publishing group reaching nearly 2 million daily users across five publications. With a small editorial team covering politics, economics, and investigative journalism, they needed to do more with less.
The Challenge
As an independent outlet that grew from zero to Romania's most-cited news source, G4Media faces the classic lean-newsroom challenge: a small team producing high-volume breaking news while managing five distinct publications (G4Media, Economedia, G4Food, Techrider, Pets&Cats). After being acquired by Titluri Quality and forming ARCMEDIA, the pressure to scale multimedia content across all brands intensified — without growing headcount.
The Solution
MediaThrive's integrated platform gave G4Media a single workflow for audio narration, media monitoring, and content automation across all five publications. AI-powered audio narration was deployed in Romanian with natural-sounding voices, while Media Monitoring tracked brand mentions, competitor coverage, and trending stories in real-time.
The Results
- ✓45% audience growth across the G4Media network
- ✓210% increase in time-on-site for audio-enabled articles
- ✓Single platform serving all 5 publications under the ARCMEDIA group
- ✓Real-time monitoring of 100,000+ sources for breaking news alerts
- ✓38% improvement in reader retention across the portfolio
“Audio narration turned our readers into listeners. They engage with our content during commutes, workouts, and household tasks — times when they couldn't read before. For a lean newsroom like ours, this is transformative.”
More Success Stories
Publishers of every size are growing with MediaThrive.
Town.BG
Small editorial team producing 50+ articles daily added AI audio without hiring narrators — growing listenership by 45%.
- 10x audio content output
- 63% increase in time-on-page
- Zero additional headcount
Divna.Tech
Leading tech blog increased ad revenue by 63% after adding AI-narrated audio to every article and review.
- New audio ad revenue stream
- 110% growth in audio listeners
- Automated for all new articles
Agri.BG
Agricultural news portal reached rural audiences with audio content — listeners consume articles hands-free while working.
- Reached audiences in areas with low reading engagement
- Audio consumption 3x higher than text
- Fully automated content pipeline
The Industry Trend
of publishers report increased engagement after adding audio content to their sites
Digital Publishers Association, 2025
longer average session duration for users who engage with audio content vs text-only
Media Consumption Report, 2025
of adults prefer listening to content over reading when multitasking
Consumer Behavior Study, 2025
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