Why We Built It
Publishers told us the same story over and over:
“We added audio and video… but we’re still blind to how people actually use them.”
Traditional web analytics stop at pageviews and bounce‑rate. They don’t tell you who hit Play, how long they listened, where they dropped off, or which stories deserve the ad dollars. So we baked the answers straight into the platform.
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One Line of Code, Thousands of Data Points
Drop our lightweight mediathrive.js script (two kilobytes, async‑loaded) and that’s it—no custom events, no spreadsheets, no extra dashboards. Every listen, watch, click and skip is captured in real time:
| Metric | What it Tells You |
|---|---|
Listen / Watch Time | Total hours your audience spent actually consuming content. |
Ad Revenue & Ads Delivered | How each stream monetizes itself—per story, per week, per market. |
Engaging Consumers | Unique users who listened or watched for 30 seconds+. |
Top Stories & Trends | Articles ranked by attention, not just clicks. |
Media Split | See the daily tug‑of‑war between audio minutes and video minutes. |
All of it lives in a crisp, mobile‑ready dashboard that updates the moment an interaction happens—no refresh required.
What You Can Do with the Numbers
🎯 Program Smarter
Spot the formats (short reels, long‑form explainers, narrated op‑eds) that hold ears and eyes the longest, then double down.
💸 Sell with Proof
Show advertisers exactly how many mid‑rolls you served last week and the average completion rate. Higher CPMs practically sell themselves.
🏎 React in Real Time
A spike in Bulgarian‑language listens at midnight? Push a follow‑up story before breakfast.
🤝 Win Internal Buy‑In
Editorial, sales and product teams finally speak the same language—minutes, not pageviews.
Built for the Future of News
Audio and video aren’t an add‑on anymore; they’re the default way audiences consume stories. MediaThrive Insights is your proof that the future belongs to listenable and watchable media.
Ready to See What Your Audience Is Really Doing?
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Paste the script.
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Refresh your dashboard.
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Watch the numbers roll in.
No analysts, no extra tools, just insights that help you create better content and earn more from it—starting today.
👉 Try MediaThrive free for 14 days or book a live demo to see the dashboard in action. Your stories deserve an audience—and you deserve to understand it.